25 August 2012
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Microsoft is changing its corporate logo for the first time in 25 years

by arstechnica

In 1982, Redmond rolled out a new logo, all upper case with a weird patterned ‘o’ that came to be known as the ‘blibbet’.

To the chagrin of many blibbet fans, that logo too was replaced. In 1987, the company switched to its longest-lived logo, the one it used until today. This was a much simpler, less ornate logo than any of the predecessors. It was the first to use mixed case type, with only the notched Pac-Man-like ‘o’ offering anything unusual.

 

Microsoft is changing its corporate logo for the first time in 25 years. As the Metro-ification of the company continues, Microsoft has revealed a new logo that reflects its new approach to visual design.

For the first time in its history, Microsoft has a graphical symbol as part of its logo. Four colored squares sit to the left of the company name written in its Segoe typeface. Segoe is the font family of choice for Metro applications.

The new logo is extremely simple. The old logo had some nuance, with the way the ‘s’ takes a notch out of the ‘o’. This is now gone, though the ligature of the ‘f’ and ‘t’ is retained.

The new symbol, however, is flat; a square of squares. While this makes it a better match for Metro aesthetics, it also means that it has no visual connection or association with the other new symbols. The Office and Windows symbols are clearly related; the Microsoft one is not.

Also strange is the use of color. The colors and their positioning are more than a little reminiscent of the old Windows symbol. It’s as if Microsoft has taken the old Windows branding and decided to use it as part of the new corporate branding.

To those familiar with the company’s old branding, the new logo looks strangely mismatched: the symbol says “Windows” but the logotype says “Microsoft.”

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