15 August 2012
Tips & Tricks
Comments: 0

Tip for WEB Colouring, to make it good or bad

by instantshift

Although you might be very sharp with color selection, you might make some common blunders when selecting color schemes for websites. The web world or the internet world is one of the more promising businesses today. Ranging from small business holders to giant entrepreneurs, everyone uses websites or the ecommerce world to generate traffic, revenue, and branding. Although not all businesses utilize ecommerce, they maintain websites to generate traffic and for branding purposes, generating revenues if not directly, then indirectly.

Talking about websites, let’s talk about the color factors that we face in our daily usage of the internet. We might dislike websites for the many reasons. One of the factor for dislike websites is colors. Imagine how many times you have bounced back from a website due to the extra bright colors and hard-to-see text. People visit a website and as soon as they land, they face a bizarre mixture of colors; although the website might provide quality help, due to the design colors, its impression makes people leave, misinterpreting its value. This is obviously something that you do not want your business to face. The first thing that people notice about your website is design and color scheme—before content and product; therefore, you need to always make sure that you are being nothing but the perfectionist while choosing color schemes for your site. Let’s first look at the mistakes.

Using a Host of Bold Colors

One of the most common mistakes that web designers commit when choosing color schemes for websites is using a host of bold colors. No matter how much of a fan you are of loud and bright colors, when it comes to designing a website, always keep it subtle. Using one bright color or at max two bold colors is enough to highlight your website with correct balance. You should not make your users feel that they need to put on sunglasses in order to visit your website. When using bold colors you should be more careful about choosing the correct match and a lighter background to complement it. Choosing bold colors is not a bad idea, just make sure to match the perfect lighter shades, which is a big challenge to deal with.

Using too Many Colors

Unless your website owns a business for paints, using lots of colors together will be a bad idea. You need to understand the fact that your website is not a garden. You cannot put all variations of colors in the same space. You might have come across various websites that offer great examples of this error. As soon as you enter such a website, you feel as if you have entered a circus with all sorts of colors swirling around you. It is critical for you as a designer to select colors that complement each other and try to use fewer colors overall. Therefore, it is always better to keep it simple when choosing a color scheme.
Color and Target Audience

Designing a website does not mean just creating a website with a cool look and feel. If you think that web designers do not need to be aware of the business products and the target audience, you should think again. Designing colors should always move along with the audience’s choice. Creating a professional forum type of website with orange and red colors might be a very bad choice. Similarly, creating a kids’ website with beige and grey will be a terrible idea. Identify your target audience and then select the colors for the website from their perspective. For example, if you are hosting a children’s games website, you need to choose bright colors such as yellow, blue, and orange while still keeping in mind the first mentioned error. On the other hand, when it comes to professional websites or article sites, it is always safer to use beige, white, or any lighter shades for design. This helps users to read the content clearly without hurting their eyes. Therefore, when choosing a color scheme for website, always make sure that you are keeping your audience as the first priority. After all, you are creating the site for the audience; dissatisfying them would not at all be a good idea for your business.

Color and Brand

You website is the epitome of your business; you cannot keep the two separate. Although you might not deal with an ecommerce business, choosing a color scheme that matches your brand color is a good idea for branding your website as well as making a stronger connection with the brand. Here, brand color means the logo or the banner that shows up when it comes to your business. The color that you have chosen should complement the logo of your brand. People should be able to identify and feel the connection between your website and your business. Imagine your audience seeing one thing offline and something extremely opposite online; how can you expect them to recognize the connection between you and your business? The website of your business and the business itself are not two separate things; they are part of the same family. The color schemes for both should clearly signify this factor. Moreover, matching color with your brand helps your users easily remember your site.

Color Clashes

One of the most common and frequent color blunders committed not just by amateur designers, but also experienced designers is color clashes. One should have the ability to judge color combinations when designing a website. Website design is different from fashion design. Yellow might go well with green when it comes to designing a dress, but the same may not be a case with websites. When designing a website you need to first understand the motif of your website and the idea behind its creation. Undoubtedly you want people to visit your website and collect information or ideas or buy products. To fulfill this goal, your customer should be allowed to explore your website and read the content clearly. In that case, a color clash might be a great disadvantage. You should be able to judge whether the background color is not at all highlighting the font color, making it difficult for readers to read your text. Florescent colors might make it very distracting to read the content. Thus, you need to be very sure about the color choice. Color clashes do not always mean background colors and font colors. There can also be color clashes between the header and the center, between the background and the foreground, and so on.

Thematic color design: One of the common mistakes previously mentioned is choosing a color that goes against your brand or product. A color that doesn’t go well with your logo and brand will obviously look awkward on you website. Therefore, one of the best techniques for choosing the right color for your website is selecting a thematic color that complements your design, logo, and header and together looks elegant.

Color combinations: When designing a website, you can use either complementing colors or contrasting colors, being careful with both. If you are using complementing colors, you can use different shades of the same color in your design. This works very well for article websites and professional websites. If you are using contrasting colors, you can use them to highlight important things on your website. However, you should make sure that when contrasting colors you are not making it too loud as a design. A little carelessness might make contrasting colors a mess.

Background colors: When designing a website, it is always preferable to use light color shades—beige, white, or pastels—in order to highlight your text and products clearly and visibly for visitors. When based on the product and brand, the selection of loud background colors is acceptable, but the central color should contrast and still look elegant against the background color.

Font colors: Choosing font colors is also a very important and a major factor that creates an impact on the entire color scheme selection of websites. You need to understand that the sole motif of your website is to make your customers read your product information available on the website. Just as the size and style of font are important, the right font color helps ensure visibility for users. The standard text color used across websites is black. Designers usually use black except when highlighting links and important headings and subheadings. However, if your website deals with kids or fun elements, you can also use other bright colors complementing your background color in order to make it move well with the theme while still being visible and readable.


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